About
Greetings!
I have personally been involved in the development of hundreds of brands during my career. Because of my graphic design background, I have the ability to conceptualize and white board ideas, then implement quickly, add to that, my huge network of peers that further aid in hitting goals.
Building brands is my passion.
For more than 20 years, helping brands fulfill their goals has been my career focus. Throughout my journey, I have moved over the years from graphic designer to full-time brand strategist.
My ability to work remotely, has aided various clients create amazing, engaging products, and push brand goals past expectations.
EXPERTISE
Brand management / analysis, design, marketing communications, event production, domestic and overseas product development, team building.
SKILLS
Strong emphasis on ensuring branding is perceivable, operable, understandable and robust across a broad range of exposure levels
Ability to manage multiple projects and work quickly without sacrificing quality in a deadline-driven environment
Highly knowledgeable of branding and conceptual development
Strong cross functioning skills; a team player, positive highly collaborative, and ability to negotiate, and innovative thinker
Ability to problem-solve and thrive in a multi-tasking environment, maintain strong attention to detail and service-oriented attitude
Partners with other senior Creative and Production team members to ensure quality, profitability, and reach goals
Creativity, technical capacity and sensibility for merchandising, strong ability to create conceptual sketches and develop preproduction samples
Full-Time Work Experience
April 2021 - Present
SR. DESIGNER
Empire Distribution, San Francisco, CA
2009 - Present
SENIOR BRAND STRATEGIST
Mojo Labs, South San Francisco, CA
Jan 2021 - April 2021
STAFF DESIGNER
Empire Distribution, San Francisco, CA
2018 - 2020
CREATIVE DIRECTOR
Cypher, South San Francisco, CA
2011 - 2019
BRAND MANAGER / FOUNDING PARTNER
BigBody Radio, San Francisco, CA
2008 - 2018
DIRECTOR OF MARKETING
The Green Door, San Francisco, CA
2016 - 2017
LEAD DESIGNER
Blum, Oakland, CA
2003-2008
LEAD DESIGNER
The Green Door, San Francisco, CA
EDUCATION
BACHELOR DEGREE IN ART
San Francisco State University
INTERESTING FACTS
Native San Franciscan, Born and Raised
Family keeps me grounded. Splitting my time to raise my four children
Avid pursuit of staying fit. Consistent Muay Thai practitioner.
Fearless world traveler
Donates free services to local non-profits
Same cell phone number for almost 20 years

Contact
